WE SELL EMOTIONS Aug 06, 2007
At the individualized ages, uniqueness is the target that all modern young peopel pursue. Hence, what¡¯s made-to-order and the DIY satisfy their desire to be special, and the network can accelerate the realization of this kind of desire. Someone realized the delicate relation between them and started on-line tailormade print business.Several years ago, there appeared in the United States an on-line tailormade printing website named ZAZZLE. Now in China, a few similar websites emerged successively .7paint, an outstanding website among them, whose management model is not only the simple replication of ZAZZLE, but a set of development strategy which matches Chinese market regulation. Xu Ke, the founder of this representative newlyarisen website, shared his original intention to start a business and his ideal when he was interviewed by China Business News.
While speaking of the impulse to set up his own business, Xu Ke admitted that the inspiration came from ZAZZLE. What¡¯s different from other similar websites is that he found the problems to be solved when developing on-line tailormade printing business in China because of the difference of cultural background and individual characteristic between Americans and Chinese. American young people prefer to release personality, so they¡¯re willing to upload their own design works spontaneously. However in China, this kind of spontaneity and diversity is not so popular as USA.Therefore, initiative becomes the most important factor in business.
There¡¯re a group of professional illustration designers at 7paints, who can help get over the contradition that Chinese clients who are eager to be special lack creativity. With regard to the marketing strategy of 7paint,Xu Ke chooses to cooperate with various clubs and groups in the cirty.It ensures stable incomes on one hand,and on the other hand,more people will touch and know about 7paint and its service."Once a customer trys our service and purchase our products,he will certainly accept and fancy this kind of service ."Xu Ke said with full confidence.
Concerning the next step, Xu Ke told that if it makes possible to gain supporting investment, large-scale expansion and establishment of entity store will be the focus.What we can foresee is in the near future, the 7paint will become the first choice for Chinese young man to liberate inside nature and express emotions.
metroer 2ND anniversary Aug 06, 2007
Metroer.com held its 2nd anniversary intituled TALK UP,METROERS at Magic House of Da Ning International Plaza on 28th Jul. Its partner, 7paint.com ,gave great supports in various way.
The campaign began with the garden party at 3 p.m. Twenty professional designers from 7paint made special T-shirts on the spot for those Metroer members which are imprinted with their names. Besides, 7paint also launched exclusive CITY LOVE T-shirts for members to purchase. Each member got a discount card for handtailored cartoon images. Such unique and attractive service could easily arouse great interests of the members.
Expected anniversary ceremony began at 6 o¡¯clock in the evening. After the review of 2-year development and speech given by the founders of Metroer.com, there came the first climax of the party, the award of excellent members of the year. Along with those awards full of humour and wit, such as Best CBD Stationmaster, Best Popular Space Host, Best BBS Stroller going to the winners successively, The whole atmosphere was getting increasingly high.
Zeng Li, the famous actress shew up at 8:00 p.m to announce the Top LA HS Person of the Year. Her appearance inspired the ebullience of the audience. When the host presented to Zeng Li a T-shirt measured specially for her with her portrait on it, Zeng Li appreciated the vivid and exquisitely-made T-shirt very much and fondled it admiringly.
Subsequently, those heavyweight recommendation awards were announced one by one, which brought the heat wave to the spot again and again. Xiao Wei, the well-known DJ of Love Radio, and Shi Lei, one of the popular candidates of 2007 My HERO, came to interact closely with the audience. The party went dynamically to the end with hot salsa dance.
Relevant pictures will be uploaded to PAINTING LIFE at 7paint.com .Metroer.com will keep televising this campaign for a long time.
